Different brands,
one operating system

Truereal operates 9 restaurant brands across Korea, the Philippines, Malaysia and Japan — connected by one operating system.

Beyond Korea,
across four countries

Direct stores in Manila, a central kitchen on the ground, and master-franchise expansion into Japan. We select the right brand for your market.

Proven by record,
not by adjectives

7 registered patents, an in-house R&D institute and ISO 9001. 17 years of operation with zero store closures.

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17yrsZero store closures
9Restaurant brands
15Company-owned stores
4Countries
About Truereal TRUEREAL.

A multi-brand Korean F&B group

Truereal (also spelled Wolwha) is a Korean food & beverage group operating 9 restaurant brands across Korea, the Philippines, Malaysia and Japan, with approximately 100 employees. The group has operated for 17 years with zero store closures.

Rather than owning a single production line top to bottom, Truereal connects different brands through one operating system — brand development, store operations, R&D, meat distribution (Wolhwa Meat), sauce manufacturing (Ordinary Sauce), and marketing (Trend Up). Its flagship Korean BBQ brand, Wolhwa Galbi, runs company-owned locations and a central kitchen in Manila.

Truereal is backed by 7 registered patents, an in-house R&D institute and ISO 9001 — proof by record, not by adjectives.

Global Expansion GLOBAL.

We don’t export one brand. We select the right one for your market.

MarketBrandConceptModelStatus
🇵🇭 Philippines Wolhwa Galbi Premium K-BBQ Direct 5 stores in Manila
🇵🇭 Philippines KODOKODO Casual K-Meal box Direct Launching 2026.09
🇲🇾 Malaysia GOP Gopchang (beef intestine) Direct Construction 2026.09
🇯🇵 Japan Wolhwa Sikdang Cauldron-lid K-BBQ Master Franchise Master franchise

Master franchise & overseas partnership

Truereal is seeking overseas expansion partners, especially in the Philippines, for its proven Korean BBQ brands.