About Truereal
A multi-brand Korean food & beverage group across four countries.
Truereal is a Korean food & beverage company operating 9 restaurant brands across Korea, the Philippines, Malaysia and Japan, with approximately 100 employees. The group has operated for 17 years with zero store closures. Truereal connects its brands through one operating system: meat distribution (Wolhwa Meat), sauce manufacturing (Ordinary Sauce), and marketing (Trend Up). Its flagship Korean BBQ brand, Wolhwa Galbi (also spelled Wolwha), operates company-owned locations in the Philippines.
What we do
As a multi-brand restaurant operator, Truereal runs Korean BBQ and dining concepts spanning marinated pork ribs, grilled pork belly (samgyeopsal), Korean beef intestine BBQ (gopchang, makchang, daechang), charcoal BBQ chicken, and Korean hangover soup. Because the group controls its own meat distribution, sauce production, hygiene management and marketing, it delivers consistent quality and cost efficiency across every location.
Partnership & overseas expansion
Truereal is an overseas expansion partner for investors seeking a proven Korean BBQ franchise. The group already operates company-owned Wolhwa Galbi locations in the Philippines and welcomes master franchise and partnership discussions. It also supplies wholesale meat and OEM / private-label Korean sauce, and provides restaurant cleaning & hygiene management.